Digital Marketing Interview Questions | Eklavya Online

Digital Marketing Interview Questions

Why is online marketing preferred over offline marketing?

Now a day, it is an era of digital marketing. The online cost for marketing is SEO, Hosting, and Web Development. The number of prospects is extraordinary. One can reach many individuals online and you can set your target as worldwide. Whereas the number of people who prefer reading newspapers, watching television, etc. Therefore, the …

Why is online marketing preferred over offline marketing? Read More »

What is the difference between direct marketing and branding?

Difference between Direct marketing and Branding: Direct Marketing Campaign: In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads etc. Branding Campaign: In branding campaign, an advertiser exposes his brand on major …

What is the difference between direct marketing and branding? Read More »

How do you recognize a bad link?

You should know that some links are more valuable than others. Some irrelevant, misleading or broken links can mislead your users and harm your site’s ranking. Inbound links from high-ranking, authority websites are better than links from low-ranking websites.

How would you avoid the Google penalty in digital marketing?

Follow the below steps to avoid the Google penalty: Your website must be simple, clean and well performing. Your website should be mobile friendly. Your website should be user friendly. User-experience is very important for Google. Check for broken links. Links must not be broken. Don’t use duplicate contents. It will decrease your traffic and …

How would you avoid the Google penalty in digital marketing? Read More »

How can we increase the conversion rate?

A technique called Conversion Rate Optimization (CRO) is used to increase conversion rate. This technique is used to optimize your sponsored search ads and overall website design to increase your conversion rate. You must focus on the following things to increase your conversion rate: Write a keyword rich content. Your ads must be relevant to …

How can we increase the conversion rate? Read More »