Search engines plays a very vital role to find out the specific and relevant information through World Wide Web. Some major search engines are: Google Yahoo Bing etc.
Digital Marketing Interview Questions
PPC stands for Pay Per Click. It is a digital marketing method in which an advertiser has to pay to the publisher for each click on the links of his website. It is also known as Cost Per Click (CPC). PPC is associated with Google AdWords or Microsoft Bing Ads.
There are two ways to determine the charges for PPC: PPC Bidding: In this method, an amount is specified by the advertiser to go for a bid. The advertiser specifies a maximum amount which he is ready to pay for each time a user clicks on ad. This method is also called max CPC. This …
Following are some factors that can affect PPC bidding: The budget of the advertiser. The time-span of advertisement. The popularity of the keyword. How competitive your keywords are
Google Adwords is the most popular PPC advertising system in the world. It follows Pay Per Click model. The AdWords platform facilitates website owners to create ads that appear on Google search engine and their other properties.
Conversion rates can be calculated by taking the number of conversions and dividing them by the total ad clicks. For example: If you get 5 conversion from 100 clicks, so your conversion rate is 5%.
A technique called Conversion Rate Optimization (CRO) is used to increase conversion rate. This technique is used to optimize your sponsored search ads and overall website design to increase your conversion rate. You must focus on the following things to increase your conversion rate: Write a keyword rich content. Your ads must be relevant to …
It is very important to place your keywords on appropriate area for better page ranking. These areas are: Keyword in Website URL Keyword in Website Title Keyword in Meta tag Keyword in Web page content Keyword density in body text Keywords in Headlines
On-page optimization is used to deal directly with the content and the structure of the website. It is used to improve the position in search engine.
Off page optimization is a digital marketing technique which is used to create high quality backlinks. It is done outside the actual website.