Digital Marketing Interview Questions | Eklavya Online

Digital Marketing Interview Questions

What do you know about PPC?

PPC stands for Pay Per Click. It is a digital marketing method in which an advertiser has to pay to the publisher for each click on the links of his website. It is also known as Cost Per Click (CPC). PPC is associated with Google AdWords or Microsoft Bing Ads.

How many ways are there to determine the charges for PPC?

There are two ways to determine the charges for PPC: PPC Bidding: In this method, an amount is specified by the advertiser to go for a bid. The advertiser specifies a maximum amount which he is ready to pay for each time a user clicks on ad. This method is also called max CPC. This …

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What is Google Adwords?

Google Adwords is the most popular PPC advertising system in the world. It follows Pay Per Click model. The AdWords platform facilitates website owners to create ads that appear on Google search engine and their other properties.

How can we increase the conversion rate?

A technique called Conversion Rate Optimization (CRO) is used to increase conversion rate. This technique is used to optimize your sponsored search ads and overall website design to increase your conversion rate. You must focus on the following things to increase your conversion rate: Write a keyword rich content. Your ads must be relevant to …

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