SEO Interview Questions | Eklavya Online

SEO Interview Questions

What is LSI?

LSI stands for Latent Semantic Indexing. It is a part of the Google’s algorithm which enables the search engine to understand the content of a page and the intent of the search queries. It identifies related words in content to better classify web pages and thus to deliver more relevant and accurate search results. It …

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What is referral traffic?

The referral traffic refers to the visitors that come to your site from the direct links on other websites rather than from the search engine. In simple words, the visits to your domain directly from other domains are called referral traffic. For example, a site that likes your page may post a link recommending your …

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How would you maximize the frequency of crawling of your website by search engines?

Update your pages regularly: You must have to frequently add new, original and quality content on the website for this. Server’s Uptime: If a site is down for a long time, the crawlers reduce the frequency of crawling for that site. So, host your website on a reliable server with good uptime. Create Sitemaps: You …

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What is RankBrain in SEO?

RankBrain is Google’s machine-learning artificial intelligence system designed to help Google to process search results and deliver more relevant information to users. It is a part of the Google’s Hummingbird search algorithm. It can learn and recognize new patterns and then revisit SERPs to provide more relevant information. It has the ability to embed the …

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What is Alexa Rank in SEO?

Alexa.com is a website and a subsidiary company of Amazon.com that provides a wide range of services out of which one is Alexa rank. This rank is a metric that ranks websites in a particular order on the basis of their popularity and website traffic in the last three months. Alexa generally considers the unique …

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What is PPC?

PPC stands for pay-per-click. It is a type of search engine marketing in which you have to pay a fee each time your advertisement is clicked by an online user. Search engines like Google, Bing, etc., offer pay-per-click advertising on auction basis where the highest bidder gets the most prominent advertising space on the SERPs …

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What is CTR?

CTR stands for Click through Rate. It is calculated by dividing the number of times a link appears on a search engine result page (impression) by the number of times it is clicked by users. For example, if you have 10 clicks and 100 impressions, your CTR would be 10%. The higher the clicks, the …

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What is Schema Markup?

Schema markup, which is also known as structured data, is a code or microdata that you incorporate in your web pages to enable search engine better understand your pages and provide more relevant results to users. It helps search engines interpret and categorize information, which you want to highlight and to be presented as a …

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How would you optimize your content for Google’s rich answer box?

There are plenty of ways to optimize your content or site for Google’s rich answer box. Some of the commonly used methods are as follows: Identify complex queries and questions: The answers to simple questions are available in abundance across the SERPs. So, find out complex queries related to your niche by using keywords tools …

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What is AMP?

AMP, which stands for Accelerated Mobile Pages, is an open source project that helps publishers to improve the speed and readability of their pages on mobile devices. It makes mobile pages easily readable and loading quicker for better user experience. This project was introduced jointly by Google, WordPress, Adobe and some other companies in 2015.