Following is a list of some top digital marketing tools:
- Google Analytics
- Keyword Planner
- Mail Chimp
- Buzz Sumo
- Hootsuite etc.
Keyword is the most repetitive word of your article. It is a focus word for search engines which is generally entered by users to find a specific information. It is very important to use appropriate keywords to get a better page ranking and search results.
Google Adwords is the most popular PPC advertising system in the world. It follows Pay Per Click model. The AdWords platform facilitates website owners to create ads that appear on Google search engine and their other properties.
On-page optimization: on-page optimization is used to deal directly with the content and the structure of the website.
Off-page optimization: Off-page optimization is a technique which is used to boost your search ranking by getting external links pointing back to it.
Digital marketing is facilitated by multiple channels. There are some multiple online marketing channels:
- Affiliated Marketing
- Display Marketing
- Email Marketing
- Search Marketing
- Social Marketing
- Social Media
- Social Networking
- Online PR
- Video Advertising
Conversion rates can be calculated by taking the number of conversions and dividing them by the total ad clicks.
For example: If you get 5 conversion from 100 clicks, so your conversion rate is 5%.
Follow the below steps to avoid the Google penalty:
- Your website must be simple, clean and well performing.
- Your website should be mobile friendly.
- Your website should be user friendly. User-experience is very important for Google.
- Check for broken links. Links must not be broken.
- Don’t use duplicate contents. It will decrease your traffic and site rank.
- Use smart keywords and tags.
Search engines plays a very vital role to find out the specific and relevant information through World Wide Web. Some major search engines are:
- Bing etc.
A technique called Conversion Rate Optimization (CRO) is used to increase conversion rate. This technique is used to optimize your sponsored search ads and overall website design to increase your conversion rate.
You must focus on the following things to increase your conversion rate:
- Write a keyword rich content.
- Your ads must be relevant to the pages.
- Write a clickable PPC ad.
- User registration, signing up and purchase option must be simple.
- Make a simple and elegant design of your webpage.
Digital marketing is a term used for online marketing it is a process of interactive marketing or promoting the product and services using digital technologies. Digital marketing is a technique to use the digital channels to promote the services to consumers and businessman and change the leads into customers.
You should know that some links are more valuable than others. Some irrelevant, misleading or broken links can mislead your users and harm your site’s ranking. Inbound links from high-ranking, authority websites are better than links from low-ranking websites.
PPC stands for Pay Per Click. It is a digital marketing method in which an advertiser has to pay to the publisher for each click on the links of his website. It is also known as Cost Per Click (CPC).
PPC is associated with Google AdWords or Microsoft Bing Ads.
It is very important to place your keywords on appropriate area for better page ranking. These areas are:
- Keyword in Website URL
- Keyword in Website Title
- Keyword in Meta tag
- Keyword in Web page content
- Keyword density in body text
- Keywords in Headlines
On-page optimization is used to deal directly with the content and the structure of the website. It is used to improve the position in search engine.
Digital marketing can be categorized in two types:
Inbound Marketing: Inbound digital marketing consists of following marketing strategies:
- Social media marketing
- Content marketing
- Search engine marketing (SEM)
- Search engine optimization (SEO) etc.
Outbound Marketing: Outbound digital marketing consists of following marketing strategies:
- Radio and TV advertisement
- Newspapers and magazines advertisement
- mobile phone marketing
- Pay-per-click advertising (PPC)
- Event sponsorships etc.
Difference between Direct marketing and Branding:
Direct Marketing Campaign: In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads etc.
Branding Campaign: In branding campaign, an advertiser exposes his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom Ads.
There are two ways to determine the charges for PPC:
PPC Bidding: In this method, an amount is specified by the advertiser to go for a bid. The advertiser specifies a maximum amount which he is ready to pay for each time a user clicks on ad. This method is also called max CPC. This is the most used type.
Flat rate PPC: As the name specifies, it is a predefined charge for advertising between the advertiser and the publisher. The charges may differ from page to page and content to content.
Off page optimization is a digital marketing technique which is used to create high quality backlinks. It is done outside the actual website.
The digital Marketing activities are
- Search Engine Marketing(SEM)
- Search Engine Optimization(SEO)
- Content Marketing
- Content Automation
- Campaign Marketing
- E-commerce Marketing
- Social Media Marketing
Now a day, it is an era of digital marketing. The online cost for marketing is SEO, Hosting, and Web Development. The number of prospects is extraordinary. One can reach many individuals online and you can set your target as worldwide. Whereas the number of people who prefer reading newspapers, watching television, etc. Therefore, the target is within a specific area.
The customer’s reachability of online marketing is more than offline marketing.
Following are some factors that can affect PPC bidding:
- The budget of the advertiser.
- The time-span of advertisement.
- The popularity of the keyword.
- How competitive your keywords are