SEO Interview Questions – Set 07

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What is a Sitemap?

A sitemap refers to the map of a website. It is the detailed structure of a site that includes different sections of your site with internal links.

What are some techniques of Black Hat SEO?

  • Keyword Stuffing: The search engines study the keywords included in a webpage to index the webpage or a site. So, some people increase the keyword density in their web pages to get a higher ranking. Keywords should be 2 to 4 % of the total world count, increasing keyword density beyond this is known as black hat SEO as it is against the SEO guidelines of Google.
  • Cloaking: In this technique, the web pages are coded are in such a way that visitors see different content in a webpage and search engines see different content on the same webpage. Increasing ranking in this way is also against the guidelines of search engine.
  • Doorway pages: These pages are rich in keywords and do not have quality content and relevant information. They redirect users to a different page to increase the ranking of that page. It is also against the guidelines of Google.
  • Hidden Text: It is the text that can be viewed by the search engine, but visitors cannot view. It is used to include irrelevant keywords and hide text or links to increase the keyword density and improve the internal link structure.
  • Article Spinning: It refers to rewriting an article multiple times to produce its different copies in such a way that each copy looks different from other copies and is treated as a new article.
  • Duplicate Content: It is the content that is copied from one site and uploaded to another site. It is known as plagiarism.

What is forum posting?

Forum posting is an off page SEO technique. It involves generating quality backlinks by participating in online discussion forums of forum websites. In a forum posting, you can post a new thread as well as reply to old threads in forums to get quality backlinks to your site. Some of the popular forum websites are message boards, discussion groups, discussion forums, bulletin boards and more. So, forum websites are online discussion sites that allow you to participate in online discussion and interact with new users to promote your websites, web pages and more.

What is an URL?

URL stands for Uniform Resource Locator (URL). It is the web address of an online resource like a website, webpage or a document on the internet. It tells the location and name of the resource as well as the protocol used to access it, i.e., it locates an existing resource on the internet. A URL may contain as many as six parts, and cannot have less than two parts. For example, http://www.example.com, in this URL we have two parts: a protocol (http) and a domain (www.example.com).

A URL for HTTP or HTTPS generally comprises three or four components, such as:

  • Protocol: It is used to access the resource on the internet. It can be HTTP, without SSL or HTTPS with SSL. It is connected to the domain name, and the domain name is further connected to the file path.
  • Domain name: It is a unique name that identifies a website on the internet. For example, “javatpoint.com”. It always includes a top-level domain (TLD) which is “.com” in this example.
  • Port: It is a port number, which is usually not visible in a URL, but it is always required. When visible, it comes after the TLD, separated by a colon.
  • Path: It is a file or directory on the web server, e.g. “/seo-interview-question” in the URL https://www.javatpoint.com/seo-interview-questionsis a path.

What is an Image Alt Text?

Image Alt text is a feature which is added to an image tag in HTML. It appears in the blank image box when the image is not displayed due to slow connection, broken URL or any other reason.

It provides information about the image to the search engines as they cannot see or interpret images. Thus, it enables you to optimize images or improve the SEO of your site.

Why is the title tag valuable?

A title tag is an HTML element that is used to specify the title of a page. It is displayed on search engine result pages as a clickable heading just above the URL and at the top of the browser.

In SEO, the title tag is significant. It is highly recommended to include a unique and relevant title that correctly describes the content of a webpage or a website. Thus, it tells the users and search engines about the nature or type of information contained in your webpage.

An ideal title should be between 50 and 60 characters long. You can also place your primary keywords at the start of your title and put the least important keywords at the end. It is the first thing that a search engine analyzes before ranking your webpage.

What is the World Wide Web?

The World Wide Web is a like a huge book whose pages are located on multiple servers present throughout the world. These web pages contain information and are connected by links called “hypertext.” In a book, we move from one page to another in a sequence, but in World Wide Web, we have to follow hypertext links to visit the desired page.
So, it is a network of internet servers containing information in the form of web pages, audios, videos, etc. These web pages are formatted in HTML and accessed via HTTP.

World Wide Web was designed by Tim Berners-Lee in 1991. It is different from the internet which is a network connection used to access the World Wide Web.

What is the difference between On Page SEO and Off Page SEO?

In On Page SEO, optimization is done on the website that involves making changes in the title tag, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt, etc. Whereas, in off page SEO, the primary focus is on building backlinks and social media promotion.

On page SEO techniques:

It mainly involves optimizing the page elements such as:

  • Page Title
  • Page description
  • Canonical URL
  • Open Graph Tags
  • Page Headers and Sub-Headers
  • Paragraph Text
  • Alt Image Tags
  • Internal and External Links

Off page SEO techniques:

It mainly focuses on the following methods:

  • Link Building
  • Blogging
  • Social Media
  • Press Release Submission

Define BLOG?

A blog is an information on the website that is regularly updated. Blogs are usually written by an individual or a small group of people. It is written in an informal or conversational style.

It is like an online diary or a book located on a website. The content of a blog generally includes text, pictures, videos, etc. A blog may be written for personal use or sharing information with a specific group or to engage the public. Furthermore, the bloggers can set their blogs for private or public access.

What is the Robots Meta tag?

Robot Meta tag is used to give instructions to the web spiders. It tells the search engine how to treat the content of a page. It is a piece of code which is incorporated in the “head” section of a webpage.

Some of the main robots Meta tag values or parameters are as follows:

  • FOLLOW: This tag instructs the crawler to follow the links on the page.
  • NOFOLLOW: This tag instructs the crawler not to follow the links on the page.
  • INDEX: This tag instructs the crawler to index the page.
  • NOINDEX: This tag is used to instruct the search engine crawler not to index the page.