How would you increase the Page Rank of a page?

The Page rank of your page indicates the performance of your page. The page rank of a page depends on many factors such as quality of content, SEO, backlinks and more. So, to increase the page rank of a website you have to focus on multiple factors, e.g., you have to provide unique and original content, build more backlinks from authority sites and web pages with high page rank and more.

What are the tools used in SEO?

Google webmaster tools: Google webmaster tool is a free SEO tool offered by Google. It is a set of SEO tools that allow you to control your website. It informs you if anything goes wrong with your website like crawling mistakes, plenty of 404 pages, malware issues, manual penalties, etc. In other words, Google communicates with webmasters through this tool. You also do not need to use most of the expensive SEO tools if you are using this tool.
Google Analytics: It is a freemium web analytics service offered by Google. It provides the detailed statistics of the website traffic. It was introduced in November 2005 to track and report website traffic. It is a set of statistics and analytical tools that monitor the performance of your site. It tells you about your visitors and their activities, dwell-time metrics, search terms or incoming keywords and more.
Open site explorer: This tool provides stats such as overall link counts and the count of domains that are linked to a URL including the anchor text distribution.
Alexa: It is a ranking system that ranks the websites by web traffic data. The lower the Alexa rank, the more will be the traffic.
Website grader: It is a free SEO tool that grades the websites on some key metrics such as security, mobile readiness, performance, and SEO.
Google Keyword Planner: This tool of Google comes with many features. It gives you an estimation of traffic for your target keywords and suggests keywords with high traffic. Thus, you can shortlist the relevant keywords from the list of keywords offered by this tool.
Plagiarism Checker: There are various tools to check the plagiarized content such as smallseotools.com, plagiarisma.net and more. Using these tools, you can avoid duplicate content and upload the unique or original content on your site.

What is an SEO audit?

An SEO audit refers to a process that evaluates the search engine friendliness of a website. It grades a site for its ability to appear in SERPs, i.e., it is like a report card for your site’s SEO.

It helps you find issues with your site. You can resolve these issues to boost the ranking of your page or increase your sale. Furthermore, by doing SEO audit, you can do the following

Some SEO audit tools:

Woornak
SEOptimer
Raven Tools
Website Grader

What is Alexa Rank in SEO?

Alexa.com is a website and a subsidiary company of Amazon.com that provides a wide range of services out of which one is Alexa rank. This rank is a metric that ranks websites in a particular order on the basis of their popularity and website traffic in the last three months.
Alexa generally considers the unique daily visitors and average page views over a period of 3 months to calculate the Alexa rank for a website. Alexa rank is updated daily. The lower the Alexa rank, the more popular a site will be. An increase or decrease in the rank shows how your SEO campaigns are doing.

What is article spinning?

It is a black hat SEO technique to improve the SEO of a website. In this technique, the SEO practitioners rewrite a single article to produce its multiple copies in such a way that each copy is treated as a new article. These articles have low quality, repetitive content. Such articles are frequently uploaded to the site to create the illusion of fresh articles.

What are the limitations of the title and description tags?

The title tag should be between 66-70 characters as the Google generally displays the first 50to 60 characters of the title tag. So, if your title is under 60 characters, there are more chances that your title is displayed properly. Similarly, the Meta description tag should be between 160-170 characters as the search engines tend to truncate descriptions longer than 160 characters.

How does the Google ranking works?

Google has many factors in its algorithm to rank the websites in SERPs. Using its algorithm, it finds the relevant results for the users’ queries.

Google keeps updating its ranking factors to give users the best experience and to put a check on black hat SEO techniques. So, Google displays results on the basis of ranking factors such as content, backlinks and mobile optimization.

What is the usage of an anchor tag in SEO?

The anchor tag is used to make click-able text written on a hyperlink, i.e., it is a clickable text in a hyperlink. It enhances the user experience as it takes the users directly to a specific area of a webpage. They are not required to scroll down the information to find a particular section. So, it is a way to improve navigation.

It also enables webmasters to keep things in order as there is no need of creating different web pages or splitting up a document. Google also sends users to a specific part of your page using this tag. You can attach anchor tag to a word or a phrase. It takes the reader down to a different section of the page instead of another page. When you use this tag, you create a unique URL on the same page.

What is Press Release Submission?

Press release submission is an off page SEO technique in which you write press releases and submit them to popular PR sites for building backlinks or to increase the online visibility of a website.

A press release generally contains information about events, new products or services of the company. It should be keyword-optimized, factual and informative so that it could engage the readers.

What is keyword proximity?

Keyword proximity refers to the distance between the keywords, i.e., it tells how close keywords are to each other in a phrase or body of text. It is used to measure the distance between two keywords in the text. It is used by some search engines to measure the relevancy of a given page to the search request. It specifies that the closer the two keywords in a phrase or a search term, the more relevant will be the phrase. For example, see the keywords “Delhi Digital Photographer” in the search term “Delhi Photographer Ram Kumar specialized in digital photography.” The proximity between Delhi and Photographer is excellent, but between the “Photographer” and “digital” proximity is not good as there are four words between them. So, a search term’s keywords should be as close to each other as possible.