How do you recognize a bad link?
You should know that some links are more valuable than others. Some irrelevant, misleading or broken links can mislead your users and harm your site’s ranking. Inbound links from high-ranking, authority websites are better than links from low-ranking websites.
What do you know about PPC?
PPC stands for Pay Per Click. It is a digital marketing method in which an advertiser has to pay to the publisher for each click on the links of his website. It is also known as Cost Per Click (CPC).
PPC is associated with Google AdWords or Microsoft Bing Ads.
Where should you use your keywords to optimize your site ranking?
It is very important to place your keywords on appropriate area for better page ranking. These areas are:
- Keyword in Website URL
- Keyword in Website Title
- Keyword in Meta tag
- Keyword in Web page content
- Keyword density in body text
- Keywords in Headlines
What is on-page optimization?
On-page optimization is used to deal directly with the content and the structure of the website. It is used to improve the position in search engine.
What are the types of digital marketing?
Digital marketing can be categorized in two types:
Inbound Marketing: Inbound digital marketing consists of following marketing strategies:
- Social media marketing
- Content marketing
- Search engine marketing (SEM)
- Search engine optimization (SEO) etc.
Outbound Marketing: Outbound digital marketing consists of following marketing strategies: - Radio and TV advertisement
- Newspapers and magazines advertisement
- Direct-mail
- mobile phone marketing
- Pay-per-click advertising (PPC)
- Event sponsorships etc.
What is the difference between direct marketing and branding?
Difference between Direct marketing and Branding:
Direct Marketing Campaign: In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads etc.
Branding Campaign: In branding campaign, an advertiser exposes his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom Ads.
How many ways are there to determine the charges for PPC?
There are two ways to determine the charges for PPC:
PPC Bidding: In this method, an amount is specified by the advertiser to go for a bid. The advertiser specifies a maximum amount which he is ready to pay for each time a user clicks on ad. This method is also called max CPC. This is the most used type.
Flat rate PPC: As the name specifies, it is a predefined charge for advertising between the advertiser and the publisher. The charges may differ from page to page and content to content.
What is off-page optimization?
Off page optimization is a digital marketing technique which is used to create high quality backlinks. It is done outside the actual website.
What are the activities used to promote Digital marketing?
The digital Marketing activities are
- Search Engine Marketing(SEM)
- Search Engine Optimization(SEO)
- Content Marketing
- Content Automation
- Campaign Marketing
- E-commerce Marketing
- Social Media Marketing
Why is online marketing preferred over offline marketing?
Now a day, it is an era of digital marketing. The online cost for marketing is SEO, Hosting, and Web Development. The number of prospects is extraordinary. One can reach many individuals online and you can set your target as worldwide. Whereas the number of people who prefer reading newspapers, watching television, etc. Therefore, the target is within a specific area.
The customer’s reachability of online marketing is more than offline marketing.