Write the name of some important digital marketing tools.

Following is a list of some top digital marketing tools:

Google Analytics
Keyword Planner
Mail Chimp
Buzz Sumo
Mozinars
Loopfuse
Hootsuite etc.

What is a keyword in the scenario of digital marketing or SEO?

Keyword is the most repetitive word of your article. It is a focus word for search engines which is generally entered by users to find a specific information. It is very important to use appropriate keywords to get a better page ranking and search results.

What is Google Adwords?

Google Adwords is the most popular PPC advertising system in the world. It follows Pay Per Click model. The AdWords platform facilitates website owners to create ads that appear on Google search engine and their other properties.

What do you mean by on-page and off-page optimization?

On-page optimization: on-page optimization is used to deal directly with the content and the structure of the website.

Off-page optimization: Off-page optimization is a technique which is used to boost your search ranking by getting external links pointing back to it.

Name some digital marketing channels?

Digital marketing is facilitated by multiple channels. There are some multiple online marketing channels:

Affiliated Marketing
Display Marketing
Email Marketing
Search Marketing
Social Marketing
Social Media
Social Networking
Online PR
Video Advertising

What is conversion rate in PPC?

Conversion rates can be calculated by taking the number of conversions and dividing them by the total ad clicks.

For example: If you get 5 conversion from 100 clicks, so your conversion rate is 5%.

How would you avoid the Google penalty in digital marketing?

Follow the below steps to avoid the Google penalty:

Your website must be simple, clean and well performing.
Your website should be mobile friendly.
Your website should be user friendly. User-experience is very important for Google.
Check for broken links. Links must not be broken.
Don’t use duplicate contents. It will decrease your traffic and site rank.
Use smart keywords and tags.

What are Search Engines?

Search engines plays a very vital role to find out the specific and relevant information through World Wide Web. Some major search engines are:

Google
Yahoo
Bing etc.

How can we increase the conversion rate?

A technique called Conversion Rate Optimization (CRO) is used to increase conversion rate. This technique is used to optimize your sponsored search ads and overall website design to increase your conversion rate.

You must focus on the following things to increase your conversion rate:

Write a keyword rich content.
Your ads must be relevant to the pages.
Write a clickable PPC ad.
User registration, signing up and purchase option must be simple.
Make a simple and elegant design of your webpage.

Explain digital marketing.

Digital marketing is a term used for online marketing it is a process of interactive marketing or promoting the product and services using digital technologies. Digital marketing is a technique to use the digital channels to promote the services to consumers and businessman and change the leads into customers.