What is Google Panda?

Google Panda is a Google algorithm update. It was primarily introduced in 2011 to reward high-quality websites and diminish the low-quality websites in SERPs. It was initially called “Farmer.”

Panda addressed many issues in Google SERPs, such as:

  • Thin Content
  • Duplicate Content
  • Low Authority
  • Content Farming
  • High ad-to-content ratio
  • Low-quality user-generated content (UGC)